Bloggers Top Journalists for Scoop
Robert Scoble has a long rant on public relations, and how bloggers have changed the way stories break, and whether A-list journalists should get the scoop first: “The thing is people in the new...
View ArticleSocial Networks & Privacy
Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as: “Before, it was an...
View ArticlePress Releases Get “Social.” Um, no.
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you...
View ArticleLeveraging Web 2.0 for Your PR Efforts
Scott Wilder offers tips on how PR professionals should think about Web 2.0: Technology changes fast, dedicate a little time every day at the office to surf the web and see what’s out there. Talk to...
View ArticleThe Divide Between Journalists and PR Professionals
A new survey indicates that many journalists do not think very highly of public relations professionals they deal with: “According to the findings, almost half of journalists generally believe PR...
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The Marriage of Content & Marketing: The Online Conversation
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be...
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